Pascal: Journal of Computer Science and Informatics
Vol. 2 No. 01 (2024): Pascal: Journal of Computer Science and Informatics

Application for Promotion of Micro, Small and Medium Enterprise Activities in Increasing Student Business Creativity Using Digital Technology

Daeli, Cosmas Samuel (Unknown)
Karo-Karo, Siddik (Unknown)
Nengsih, Yeyi Gusla (Unknown)

Article Info

Publish Date
22 Jan 2025

Abstract

This research aims to develop a digital technology-based promotion application aimed at improving students' ability to promote MSME products. This application is expected to provide innovative solutions in increasing the visibility and sales of MSMEs managed by students, by providing features that support promotional activities effectively. The data collection method is carried out through field research, interviews, and direct observation. The results of the study show that this application has great potential in supporting promotional efforts and improving students' digital skills, which in turn can have a positive impact on the local and national economy.

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Journal Info
Pascal: Journal of Computer Science and Informatics
Website

Abbrev

komputer

Publisher

Cv. Devi Tara Innovations

Subject

Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Library & Information Science Social Sciences

Description

Pascal: Journal of Computer Science and Informatics is a national scientific journal that publishes research articles in the field of Computer Science and Informatics which include: Computer Engineering, Information Engineering, Computer Science, Information Systems, Information Technology, Software ...