Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Vol. 7 No. 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis

OMNICHANNEL RETAILING AND CONSUMER DECISION IN BEAUTY PRODUCTS: SOCIOLLA’S EXPERIENCE

Fernanda, Nathasya (Unknown)
Wibowo, Wahyudi (Unknown)
Sutedjo, Purnomohadi (Unknown)

Article Info

Publish Date
27 Mar 2025

Abstract

This study investigates the influence of omnichannel experiences on the repurchase intention of beauty products, with customer satisfaction and trust serving as mediating variables. The study's data were gathered via an online poll of 180 participants in Indonesia. The survey results were examined using Structural Equation Modeling techniques with SmartPLS 3.0. The findings confirm that omnichannel experiences directly influence repurchase intention, customer satisfaction, and trust in the beauty product purchasing process. Furthermore, trust and customer satisfaction mediate The relationship between consumers' repurchase intentions and omnichannel experiences.

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Journal Info
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Website

Abbrev

riset

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Economics, Econometrics & Finance Social Sciences

Description

RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis (e-ISSN: 2656-7113) adalah media ilmiah independen untuk Dosen dan Peneliti di bidang Ekonomi, Akuntansi dan Bisnis yang dikelola dan diterbitkan oleh LPPM IBI Kesatuan Bogor. Diterbitkan dua kali dalam putaran, pada bulan Maret dan September. ...