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All Journal Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis International Journal of Entrepreneurship and Sustainability Studies
Sutedjo, Purnomohadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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OMNICHANNEL RETAILING AND CONSUMER DECISION IN BEAUTY PRODUCTS: SOCIOLLA’S EXPERIENCE Fernanda, Nathasya; Wibowo, Wahyudi; Sutedjo, Purnomohadi
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 7 No 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2606

Abstract

This study investigates the influence of omnichannel experiences on the repurchase intention of beauty products, with customer satisfaction and trust serving as mediating variables. The study's data were gathered via an online poll of 180 participants in Indonesia. The survey results were examined using Structural Equation Modeling techniques with SmartPLS 3.0. The findings confirm that omnichannel experiences directly influence repurchase intention, customer satisfaction, and trust in the beauty product purchasing process. Furthermore, trust and customer satisfaction mediate The relationship between consumers' repurchase intentions and omnichannel experiences.
OMNICHANNEL RETAILING AND CONSUMER DECISION IN BEAUTY PRODUCTS: SOCIOLLA’S EXPERIENCE Fernanda, Nathasya; Wibowo, Wahyudi; Sutedjo, Purnomohadi
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 7 No. 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2606

Abstract

This study investigates the influence of omnichannel experiences on the repurchase intention of beauty products, with customer satisfaction and trust serving as mediating variables. The study's data were gathered via an online poll of 180 participants in Indonesia. The survey results were examined using Structural Equation Modeling techniques with SmartPLS 3.0. The findings confirm that omnichannel experiences directly influence repurchase intention, customer satisfaction, and trust in the beauty product purchasing process. Furthermore, trust and customer satisfaction mediate The relationship between consumers' repurchase intentions and omnichannel experiences.
Overcoming Barriers for Indonesia’s Women-Led Food SMEs in Export Wibowo, Wahyudi; Kristyanto, Visi Saujaningati; Sutedjo, Purnomohadi
International Journal of Entrepreneurship and Sustainability Studies Vol. 5 No. 2 (2025): December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v5i2.3748

Abstract

This study examines the export potential of women-led Small and Medium Enterprises (SMEs) in Indonesia's processed food sector by identifying key challenges and proposing targeted strategies for growth. Using a mixed-methods approach, the research surveyed 191 SMEs and collected qualitative insights through Focus Group Discussions and in-depth interviews with women entrepreneurs. An analytical framework was employed to classify their export readiness. The findings confirm that while these SMEs possess significant export potential, they are constrained by interconnected barriers, including limited access to finance, insufficient knowledge of international markets, low digital literacy, and socio-cultural obstacles. A key contribution of the study is the classification of SMEs into three tiers of export readiness: "having export potential," "on the right track," and "not ready to export." This framework reveals the need for tailored support mechanisms rather than generic, one-size-fits-all solutions. The paper addresses a notable gap in research on the internationalization of women-led SMEs within a major developing economy. By applying a unique analytical framework to empirical data, it moves beyond a general discussion of barriers by offering specific and actionable policy recommendations tailored to the needs of women entrepreneurs in a sector critical for their economic empowerment.
Co-Authors Fernanda, Nathasya Kristyanto, Visi Saujaningati Wahyudi Wibowo