The Kartu Indonesia Pintar Kuliah (KIP-K) Scholarship Program is a government initiative to provide higher education access to underprivileged students. It aims to reduce educational disparities and improve access for eligible students. However, the selection process faces challenges, particularly in identifying applicants who truly need financial aid. With the increasing number of applicants each year, a Big Data-based approach is essential to enhance selection efficiency and accuracy. This study analyzes KIP-K scholarship recipients’ profiles using the K-Means Clustering method. This technique groups data based on attribute similarities, allowing an objective and data-driven selection process. The dataset, obtained from Universitas Prima Nusantara Bukittinggi (2024), consists of 479 applicants. It includes attributes such as academic performance, parental income, number of dependents, KIP-K card ownership, and achievements. Results indicate that recipients can be categorized based on document completeness, academic scores above 85, and more than three family dependents. Implementing K-Means Clustering improves the selection process by making it more objective, transparent, and efficient.
                        
                        
                        
                        
                            
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