Pengaruh Store Atmosphere Dan Service Quality Terhadap Keputusan Pembelian Pada Cafe Ballad Beach Aie Manih Padang

Agung Septnavirza
Yenni Del Rosa

Journal of Business Economics and Management
Vol. 2 No. 1 (2025): Juli - September

This study aims to determine the influence of store atmosphere and service quality on purchasing decisions at Cafe Ballad Beach Aie Manih Padang. This study used a quantitative method with data collection through a questionnaire. The study population was unknown and had 118 respondents with a sampling technique using the Cochran formula. Based on the results of the study and data analysis using SPSS (Statistical Product and Service Solutions) shows that: (1) store atmosphere has a positive and significant effect on purchasing decisions, (2) service quality has a positive and significant effect on purchasing decisions, (3) store atmosphere and service quality have a positive and significant effect on purchasing decisions.