Mutu Produk, Nilai dan Kepuasan Pelanggan dalam Pandangan Islam

Endraswati, Hikmah

Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum
Vol 45 No 1 (2011)

If producers want to attract new costumers or to defend the  old  one,  they  must produces  product  which  can  satisfy  the customers  need  and  want,  products which  offer  value  added  to customers  and  product  which  have  high  quality  but low  prices. Through innovation of the product, companies can compete with the ohters.  If  the  companies  can  do  better  than  the  others, companies  will  get  high return  in  the  future  like  high  profit, customer satisfaction, customer loyalty and higher market share. In this  paper,  we  explain  about  quality  of  the  product,  value and customer satisfaction in islamic perspectives.