E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02

Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Suasana Toko Terhadap Keputusan Pembelian Konsumen Pada Toko Cahaya Bulan Di Malang

Alistin, Dita Putri (Unknown)
Salim, Muhammad Agus (Unknown)
Rizal, Mohammad (Unknown)

Article Info

Publish Date
11 Aug 2025

Abstract

AbstractThis study aims to examine  the influence of service quality, product quality, and store atmosphere on consumer purchasing decisions at Cahaya Bulan building materials store in Malang. The method used is descriptive research analysis with quantitative data. The sample in this study consisted of 100 respondents, selected using purposive sampling technique. The results indicate that service quality, product quality, and store atmosphere have a significant influence on purchasing decisions. Service quality significantly affects purchasing decisions. Product quality significantly affects purchasing decisions. Store atmosphere significantly affects purchasingidecisions.  Keywords: Service Quality, Product Quality, Store Atmosphere, Purchasing Decisions

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...