Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan

Jana Sandra (Institut Ilmu Sosial dan Manajemen STIAMI Jakarta)
Nur Fitri Rachmawati (Institut Ilmu Sosial dan Manajemen STIAMI Jakarta)
Samsudin Samsudin (Institut Ilmu Sosial dan Manajemen STIAMI Jakarta)
Anita Maulina (Institut Ilmu Sosial dan Manajemen STIAMI Jakarta)
Sri Indrayanti (Akademi Pariwisata Tertiwi, Jakarta)
Rahmani Fitra (Sekolah Tinggi Ilmu Ekonomi Jayakusuma, Jakarta)
Iqbal Firdaus (Institut Transportasi dan Logistik Trisakti, Jakarta)

Jurnal Pengabdian UNDIKMA
Vol. 4 No. 3 (2023): August

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood, Bekasi.