Jurnal Pengabdian UNDIKMA
Vol. 5 No. 1 (2024): February

Asset Based Community Development Melalui Pendampingan Sertifikasi Halal Produk UMK Driyorejo Kabupaten Gresik

Muhammad Kambali (Institut Al Azhar Menganti Gresik)
Muhamad Arif (Institut Al Azhar Menganti Gresik)

Article Info

Publish Date
10 Feb 2024

Abstract

This community service aims to increase the knowledge and capacity of Driyorejo MSE business actors in applying for self-declared halal certification as an effort to develop the competitiveness of business products. The method of implementing this service uses Asset-Based Community Development (ABCD) based assistance. The analytical instruments used are mapping, discovery, dream, define, design, and destiny. The results of this service show that (1) Business actors in Driyorejo District have a Business Identification Number (NIB) as the legality of licensing their business activities, (2) Business actors have halal certificates for food and beverage products that have been produced, and (3) Business actors are able to increase sales by increasing online marketing strategies by utilizing social media, such as TikTok, Instagram, and several other social media.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Pengabdian UNDIKMA
Website

Abbrev

jpu

Publisher

Universitas Pendidikan Mandalika

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...