International Journal of Business and Quality Research
Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)

Supply Chain and Marketing Performance of Arabica Coffee Commodity in Bantaeng Regency

Evi Sulfiana (Master of Agribusiness Study Program, Postgraduate Program, Universitas Muhammadiyah Makassar)
Jumiati (Agribusiness Study Program, Faculty of Agriculture, Universitas Muhammadiyah Makassar)
Nurdin (Master of Agribusiness Study Program, Postgraduate Program, Universitas Muhammadiyah Makassar)
Mohammad Natsir (Master of Agribusiness Study Program, Postgraduate Program, Universitas Muhammadiyah Makassar)
Sri Mardiyati (Master of Agribusiness Study Program, Postgraduate Program, Universitas Muhammadiyah Makassar)



Article Info

Publish Date
27 May 2025

Abstract

This study aims to analyze the supply chain and marketing performance of Arabica coffee commodities in Tompobulu District, Bantaeng Regency, South Sulawesi Province. The sampling technique used was snowball sampling, so that informants consisting of 10 Arabica coffee farmers, collectors, wholesalers, and Akar Tani Cooperative were obtained. Data analysis used quantitative and qualitative descriptive analysis. The results of this study indicate that the supply chain of Arabica coffee commodities in Tompobulu District, Bantaeng Regency consists of 4 chains, namely: (I) producers – collector trader – coffee processing industry, (II) producers – wholesalers – Akar Tani Cooperative – roastery, (III) producers – wholesalers – Akar Tani Cooperative – cafes, and (IV) producers – wholesalers – Akar Tani Cooperative – coffee shops. The marketing performance of Arabica coffee commodities was analyzed using marketing margins, farmers' share, and marketing efficiency. Marketing margin for chain I is Rp 15,000.00/kg, chain II and chain III are Rp 20,000.00, while chain IV is Rp 120,000.00/kg. Farmers share for chain I is 77.27%, chain II and chain III are 70.58%, and chain IV is 33.33%. Marketing efficiency for chain I is 4.54%, chain II and chain III are 4.7%, and chain IV is 10.27%. The marketing performance of Arabica coffee commodities in Tompobulu District, Bantaeng Regency has reached a level of efficiency and tends to be profitable for farmers.

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Journal Info

Abbrev

IJBQR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and ...