<![CDATA[Despite its growth and resilience over the last decades, the cruise industry faces significant challenges in its strategic, operational, and technology domains. The unique complexity of the industry requires cruise companies to adopt a structured approach to enterprise transformation. To address this problem, this aims to provide an Enterprise Architecture (EA) blueprint for the cruise industry. Using a case study of a leading cruise line, CruiseX, this study analyzes the operational model of the cruise line and apply two industry-leading standards: The Open Group Architecture Framework (TOGAF) and the ArchiMate modelling language. This study applies the four core phases of TOGAF Architecture Development Method (ADM) from the initial phase of Architecture Vision (Phase A), through the definition of Business Architecture, Information System Architecture, and Technology Architecture (Phase B to D). The ArchiMate language is utilized to visualize the core business processes, information systems, and technology architecture. By using TOGAF ADM as the technical guidelines and ArchiMate as the modeling language, the result of this study is a blueprint of core business processes, application and data that support each business processes, and the underlying technology infrastructure, that provides a structured framework and serves as an actionable tool for implementing enterprise architecture in cruise industry. This research also extends the application of TOGAF and ArchiMate to the under-research cruise industry domain. The study’s limitations include the reliance on publicly available data, the limited scope of business processes, and the lacks of practitioner validation, suggesting clear directions for future research.]]>
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