Jurnal Bincang Komunikasi
Vol. 2 No. 2 (2024)

TINJAUAN ETIKA IKLAN POP-UP DALAM SIARAN LANGSUNG SEPAK BOLA BRI LIGA 1 PADA PLATFORM STREAMING VIDEO.COM

Taqwim, Akhsani (Unknown)
Yuga Komara, Adiyama (Unknown)
Sukmawan, M. Nur Syifa (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

Disturbances in advertising can occur from anywhere, including advertising that appears during a football match. This violates the norms written in the Indonesian Advertising Ethics. This research aims to determine the standards that apply to Indonesian Advertising Ethics. This research uses descriptive qualitative to describe and interpret the consequences or effects that occur in the appearance of this advertisement. The analysis results show that the large number of advertisements appearing in one round of a football match reduces the audience's attention when watching the match.

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Journal Info
Jurnal Bincang Komunikasi
Website

Abbrev

JBK

Publisher

Universitas Muhammadiyah Jakarta

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Bincang Komunikasi is a peer reviewed journal. This national journal aims to disseminate the results of theoretical and applied research and discussions in communication science. The focus and scope of the Jurnal Bincang Komunikasi are Communication science studies in the fields of Public ...