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All Journal Jurnal Bincang Komunikasi
Yuga Komara, Adiyama
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Languange, Linguistic, Communication & Media Social Sciences

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TINJAUAN ETIKA IKLAN POP-UP DALAM SIARAN LANGSUNG SEPAK BOLA BRI LIGA 1 PADA PLATFORM STREAMING VIDEO.COM Taqwim, Akhsani; Yuga Komara, Adiyama; Sukmawan, M. Nur Syifa
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.62-68

Abstract

Disturbances in advertising can occur from anywhere, including advertising that appears during a football match. This violates the norms written in the Indonesian Advertising Ethics. This research aims to determine the standards that apply to Indonesian Advertising Ethics. This research uses descriptive qualitative to describe and interpret the consequences or effects that occur in the appearance of this advertisement. The analysis results show that the large number of advertisements appearing in one round of a football match reduces the audience's attention when watching the match.
Co-Authors Sukmawan, M. Nur Syifa Taqwim, Akhsani