Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Vol. 6 No. 2 (2025): Agustus

Pemanfaatan Media Sosial Tiktok Dalam Optimalisasi Branding Produk Pada Umkm Stick Ikan Sidat

Alfarisi, Muhammad Daffa' (Unknown)
Chilm, Ahmad Rofi (Unknown)
Rohmah, Uyunur (Unknown)
Wulandari, Alfi (Unknown)
Azizah, Siti Nur (Unknown)
Fayani, Eva Sisilia Dwi (Unknown)
Evelyana, Ivana Nala (Unknown)
Chaq, Ahmad Syuhudul (Unknown)

Article Info

Publish Date
31 Aug 2025

Abstract

This study explores the use of TikTok as a digital marketing strategy to strengthen the branding of Stick Ikan Sidat, a local MSME. Using a Participatory Action Research (PAR) approach, the program involved needs assessment, training in content creation, and the application of marketing strategies. The results show significant improvements in brand awareness, proven by higher engagement, follower growth, and expanded market reach, with several videos reaching the For You Page (FYP). Despite challenges in consistency, creativity, and resources, TikTok proved to be an effective and sustainable tool for MSMEs to compete in the digital era.

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Journal Info
Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Website

Abbrev

abdimas_ekon

Publisher

Universitas KH. A. Wahab Hasbullah

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

JUMAT EKONOMI: JURNAL PENGABDIAN MASYARAKAT adalah Jurnal ilmiah yang mewadahi hasil kegiatan pengabdian kepada masyarakat bidang ekonomi yang diterbitkan oleh Lembaga penelitian dan pengabdian masyarakat (LPPM) Universitas KH. A. Wahab Hasbullah (UNWAHA). Jurnal ini akan mempublikasikan kegiatan ...