AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Pengaruh Biaya Promosi terhadap Peningkatan Penjualan pada PT Lurus Jaya Mangngallei Kabupaten Gowa

Basir, Pegiawati (Unknown)
Sudirman, Sudirman (Unknown)
Idris, M. Abduh (Unknown)
Harun, Salmah (Unknown)

Article Info

Publish Date
28 Sep 2025

Abstract

This study aims to determine and analyze the effect of promotional costs on sales growth at PT Lurus Jaya Mangngallei, Gowa Regency. The method used is a quantitative approach with a simple linear regression analysis technique. The data employed are primary data obtained from the company’s financial reports over the past three years. The results of the study show that promotional costs have a positive and significant effect on sales growth. These findings indicate that well-planned and structured promotions play an important role in contributing to the company’s revenue growth.

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Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...