Jurnal Wacana Ekonomi
Vol 24 No 3 (2025): Jurnal Wacana Ekonomi

The Influence of Online Customer Reviews and Free Shipping Promotions on Purchase Decisions at PT Shopee Internasional Indonesia in Depok City, West Java

Ilyas, Amin (Unknown)
Pratiwi, Shalsha Allya (Unknown)
Rasyid, Erwin (Unknown)

Article Info

Publish Date
30 Sep 2025

Abstract

This research seeks to examine the influence of online customer reviews and free shipping offers on purchasing decisions among Shopee users in Depok, West Java, both individually and jointly. A quantitative approach with a non-probability sampling technique was applied. The study population consisted of Shopee users in Depok who had made multiple purchases through the platform. Purposive sampling was employed to select respondents. Data were collected through primary sources in the form of questionnaires and analyzed using multiple linear regression. The findings indicate that both online customer reviews and free shipping promotions, whether considered separately or together, exert a positive and significant impact on purchasing decisions.

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Journal Info
Jurnal Wacana Ekonomi
Website

Abbrev

JA

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wacana Ekonomi mengupas dan mendesiminasikan informasi ilmiah/ pengetahuan yang berkaitan dengan ilmu ekonomi sebagai ilmu yang mempelajari perilaku manusia dalam memilih dan menciptakan kemakmuran. Jurnal Wacana Ekonomi merupakan media komunikasi ilmiah dalam pengembangan dan penyebarluasan ...