MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Vol 6 No 3 (2025): September

Strategi Multibahasa dan Kegunaan Alih Kode dan Campur Kode Lagu Jepang Boyband Korea Seventeen

Ridesta, Vitara (Unknown)



Article Info

Publish Date
28 Sep 2025

Abstract

This study evaluates the use of code-switching and code-mixing in Japanese-language songs popularized by the Korean boyband Seventeen as part of the multilingual functions in pop music media. Using a qualitative approach, this analysis applies Poplack and Gumperz's code-switching theories regarding bilingualism phenomena, as well as Edwin and Even’s code-mixing theory in the context of World Englishes. Data were collected through documentation and transcription of song lyrics, focusing on the linguistic classification of code-switching and code-mixing. The study reveals that the use of code-switching serves complex communicative functions, not limited to two-way interaction, but also as a strategy for message delivery in one-way communication, such as in songs. These findings broaden the understanding of the function of code-switching in one-way communication contexts and underscore the important role of multilingualism in expanding a song’s global reach while reinforcing the linguistic identity of the artist.

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Journal Info

Abbrev

mediasi

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular ...