JDM (Jurnal Dinamika Manajemen)
Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)

The Impact of Experiential Marketing on Word of Mouth with Customer Satisfaction as a Intervening Variable

Muhammad, Muhammad (Unknown)
Artanti, Yessy (Unknown)

Article Info

Publish Date
12 Dec 2016

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.

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Journal Info
JDM (Jurnal Dinamika Manajemen)
Website

Abbrev

jdm

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge ...