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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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PENERAPAN PROBLEM BASED INSTRUCTION DENGAN PENDEKATAN CONTEXTUAL TEACHING AND LEARNING GUNA MENINGKATKAN HASIL BELAJAR PADA MATA KULIAH STRATEGI PEMASARAN Yessy Artanti,
Pendidikan Ekonomi Vol 4, No 3 (2012)
Publisher : Pendidikan Ekonomi

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Abstract

PENGARUH PENANGANAN KELUHAN TERHADAP LOYALITAS NASABAH PT. BANK MUAMALAT INDONESIA,TBK. DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL PERANTARA (STUDI PADA NASABAH BANK MUAMALAT CABANG SURABAYA) Artanti, Yessy; Ningsih, Lestari
Benefit Volume 14 No 2 Desember 2010
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

For many years Islamic banking industry has increased. One of player in Islamic banking competition is PT. MuamalatIndonesia. In service companies, the complaints are something that can not be avoided, in order to stay in competition, they must transform themselves continually to increasing handling of customer complaints as a determinant to create customer satisfaction. One of the advantages can be gained by the companies if the customers are satisfied, they will be a loyal customers. Measuring instruments used was a questionnaires, and datas are analyzed by Structural Equation Modeling. The results shows that handling of customer complaints toward customer satisfaction. While handling complaints do not directly affect customer loyalty. 
THE IMPACT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH WITH CUSTOMER SATISFACTION AS A INTERVENING VARIABLE Muhammad, Muhammad; Artanti, Yessy
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah  organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
PENGARUH PENANGANAN KELUHAN TERHADAP LOYALITAS NASABAH PT. BANK MUAMALAT INDONESIA,TBK. DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL PERANTARA (STUDI PADA NASABAH BANK MUAMALAT CABANG SURABAYA) Artanti, Yessy; Ningsih, Lestari
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 14 No 2 Desember 2010
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v14i2.1320

Abstract

For many years Islamic banking industry has increased. One of player in Islamic banking competition is PT. MuamalatIndonesia. In service companies, the complaints are something that can not be avoided, in order to stay in competition, they must transform themselves continually to increasing handling of customer complaints as a determinant to create customer satisfaction. One of the advantages can be gained by the companies if the customers are satisfied, they will be a loyal customers. Measuring instruments used was a questionnaires, and datas are analyzed by Structural Equation Modeling. The results shows that handling of customer complaints toward customer satisfaction. While handling complaints do not directly affect customer loyalty. 
The Impact of Experiential Marketing on Word of Mouth with Customer Satisfaction as a Intervening Variable Muhammad, Muhammad; Artanti, Yessy
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
PENINGKATAN PANGSA PASAR MELALUI PELATIHAN BISNIS ONLINE widyastuti, Widyastuti; Asandimitra, Nadia; Artanti, Yessy; Tiarawati, Monika
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol 2 No 1 (2019): April
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.578 KB) | DOI: 10.22236/syukur_vol2/is1pp69-77

Abstract

Pelaku bisnis online pada umumnya memanfaatkan media sosial untuk memasarkan produknya. Seringkali dijumpai produsen atau pelaku bisnis yang memajang produk maupun harga di laman berbagai macam media sosial. Adanya penipuan yang seringkali terjadi menyebabkan sebagian konsumen tidak percaya melakukan pembelian secara online. Mereka cenderung melakukan pembelian secara offline dengan datang langsung ke toko tempat menjual produk yang mereka inginkan. Hal tersebut mendorong pelaku usaha online yang memasarkan produknya melalui media sosial untuk membuat website. Website yang dibuat menyediakan fasilitas peta lokasi sehingga dapat meningkatkan kepercayaan konsumen. Adanya website maka diharapkan akan menunjang kelancaran usaha pelaku bisnis online. Melalui website, pelaku bisnis online dapat melakukan promosi maupun meningkatkan pangsa pasar dan penjualannya. Adapun luaran kegiatan PKM ini adalah berupa media belanja menggunakan teknologi informasi secara on line yaitu website. Dengan adanya website ini diharapkan pelaku usaha dapat menjangkau pangsa pasar yang lebih luas dan dapat meningkatkan penjualan. Hasil kegiatan PKM ini menunjukkan bahwa dengan aktivitas pelatihan ini motivasi para pelaku usaha online untuk meningkatkan kegiatan usahanya melalui website sangatlah tinggi ditunjukkan dengan adanya beberapa website yang telah dihasilkan oleh para pelaku usaha yang menjadi responden kegiatan PKM ini.   Kata kunci: bisnis online, website, pangsa pasar
PELATIHAN DESAIN MEREK SEBAGAI SARANA MEMPERKUAT IDENTITAS PRODUK Frianto, Agus; Tiarawati, Monika; Asandimitra, Nadia; Artanti, Yessy; Widyastuti, Widyastuti
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol 3, No 3 (2019)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.465 KB) | DOI: 10.12928/jp.v3i3.1228

Abstract

Trademark as an activity to make a name, symbol or identity to distinguish one product/service from another product/service. Therefore, entrepreneurs/business owners/startup founders need to consider how brands are for products/services that they want to sell. With a brand, the total value of the product is higher so that consumers can see the brand as an important part of the product. Consumers will more easily differentiate company products from competitors through brands. However, the importance of giving brand to the product was not realized by SMEs who were in Ngawen and Randuboto Villages, Sidayu District, Gresik Regency. Their only focus is product sales. Brands can be a long-term investment for business owners. Brands that are well managed by business owners will provide long-term benefits. The purpose of this outreach program is to provide training on how to make a good brand so that it can be easily recognized by the general public. The outputs of this outreach program activity are brand designs that are ready to be printed and pasted on the product packaging of business actors. The results of this outreach program activity show that several business actors have been able to create attractive brands so that they can be easily recognized by consumers and ultimately create an identity for SME products in Sidayu District, Gresik
The Influence Of Religiosity And Reference Groups On Purchasing Decisions Sarah, Sarah Fitria; Artanti, Yessy
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6732

Abstract

In recent years the growing fashion trend in Indonesia is a muslim fashion trend. The current trend of muslim clothing in Indonesia such as Rabbani muslim clothing that is in accordance with the teachings of Islamic religion is polite, closed and designed with materials that are not thin or dreamy. This study aims to analyze and discuss the effect of Religiosity and Reference Groups on Purchasing Decisions. This study uses a nonprobability sampling method with judgmental sampling method. The number of samples in this study were 220 respondents were selected were respondents who had bought Muslim clothing Rabbani and aged 17-60 years. The measurement scale uses a likert scale. Data analysis uses multiple linear regression analysis tools. Distribution questionnaires are done offline. The results of this study indicate that Religiosity does not significantly influence Purchasing Decisions. The results also showed that the Reference Group had a significant effect on Purchasing Decisions.
The Influence of Informativeness, Entertainment and E-mail Marketing Irritation on Online Buying Intentions with Attitude Toward Advertising as Mediation Variable Cahyani, Nukita Indah; Artanti, Yessy
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.017 KB) | DOI: 10.33506/sl.v9i2.927

Abstract

Tujuan penelitian ini adalah menguji efektivitas e-mail marketing Traveloka dalam meningkatkan niat beli online konsumen. Penentu efektivitas sebuah iklan antara lain informativeness, entertainment dan irritation, yang nantinya akan membentuk sebuah sikap. Sikap konsumen terhadap iklan (attitude toward advertising) menjadi variabel mediasi yang mampu meningkatkan niat beli online. Teknik pengambilan sampel penelitian ini adalah nonprobability sampling dengan metode judgement sampling. Populasi dalam penelitian ini bersifat infinete, dimana jumlah populasi yang akan diteliti tidak diketahui jumlah pastinya. Responden yang digunakan yaitu 110 orang pengguna aplikasi Traveloka yang pernah membaca e-mail marketing Traveloka selama 2 minggu terakhir. Analisis data yang digunakan adalah analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa informativeness dan entertainment berpengaruh positif dan signifikan terhadap niat beli online, sedangkan irritation berpengaruh secara negatif dan signifikan terhadap niat beli online. Begitu pula pengaruhnya pada sikap terhadap iklan (attitude toward advertising), informativeness dan entertainment berpengaruh secara positif dan signifikan terhadap attitude toward advertising sedangkan irritation berpengaruh negatif dan signifikan terhadap attitude toward adevrtising.The purpose of this study is to examine the effectiveness of e-mail marketing in increasing consumer online buying intention. Determinants of the effectiveness of advertisements include information, entertainment and irritation, which in turn will form an attitude. Attitude toward advertising becomes a mediating variable that can increase online buying intentions. This study uses a nonprobability sampling technique with the type of judgment sampling. Respondents used were 110 users of Traveloka applications who have read Traveloka marketing e-mails for the past 2 weeks. Data analysis using path analysis. The results showed that information and entertainment had a positive and significant effect on online buying intention, while irritation had a negative and significant effect on online buying intention. Informativeness and entertainment have a positive and significant effect on attitude toward advertising, while irritation has a negative and significant effect on attitude toward advertising.
The Role of Memorable Tourism Experiences in the Relation between City Image and Visitor Engagement Toward Re-Visit Intention to Yogyakarta City Ahsanah, Ulfah; Artanti, Yessy
Jurnal Manajemen Bisnis Vol 12, No 1: March 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mabis.v12i1.9138

Abstract

Research Aims: The purpose of this paper is to analyze and discuss the influence of city image and visitor engagement on re-visit intention through memorable tourism experiences as a mediation variable.Design/Methodology/Approach: The research sampling techniques used was nonprobability sampling by judgmental sampling methods. The respondents involved 220 visitors who had visited Yogyakarta city two times in the last two years. Path analysis was employed to analyze the dataResearch Findings: The results showed that visitor engagement had no significant impact on re-visit intention, while city image and memorable tourism experiences significantly affected re-visit intention. Similarly, city image and visitor engagement significantly influenced memorable tourism experiences.Theoritical Contribution/ Originality: The empirical results of this study provide tenable evidence that the proposed Path analyse designed to consider city image visitor engagement, memorable tourism experience, and revisit intention simultaneously is acceptable, although the previous researchers have not explained the relationship between variables as a wholePractitioner/Policy Implication: The results of this study indicate that the city of Yogyakarta is able to sell and market the image of the city and its tourism performance related to culture well to tourists, so that tourists have long-term memorable memories related to the city of Yogyakarta, especially women aged 15-30 years, even though based on the research results there is no emotional attachment to tourists when traveling to Yogyakarta.Research Limitation/Implication: In conducting this research, the researchers have limitations in data retrieval due to a COVID-19 outbreak that made many tourists not visiting tourist destinations, resulted in tourism-related groups even quieter and online questionnaires could not spread properly.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad AS, Fathor Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini