International Journal of Community Service
Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)

Promotion of Robusta Coffee Agrotourism in Pagar Alam City, South Sumatra

Narimawati, Umi (Unknown)
Yani Syafei, M. (Unknown)
Feriyansyah, Ahmad (Unknown)
Maryadi, Yadi (Unknown)

Article Info

Publish Date
30 Aug 2025

Abstract

This community service activity aims to enhance the promotion of Robusta Coffee agrotourism potential in Pagar Alam City, South Sumatra Province, as one of the leading destinations focusing on agriculture and ecotourism. Through a participatory and collaborative approach involving coffee-based Micro, Small, and Medium Enterprises (MSMEs), farmers, and village tourism authorities, the program included training in digital marketing, the creation of promotional content, and strengthening local coffee identity. The results of this activity demonstrate an increased understanding among local actors regarding branding strategies, optimization of social media content creation skills, and an expansion of digital-based promotional outreach. This program is expected to strengthen tourism appeal and support sustainable local economic growth rooted in Robusta coffee.

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Journal Info
International Journal of Community Service
Website

Abbrev

go

Publisher

CV. Inara

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

Training and Marketing are utilized for community empowerment, SMEs and local communities; Community empowerment; Social Access; Community Service Activities by Students; Empowerment of Border Area Communities; Education for Sustainable Development; Empowerment Program Health ; Design and Reach ...