Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services

PENGEMBANGAN DAN PENDAMPINGAN UMKM MELALUI DIGITALISASI USAHA, BRANDING DAN PACKAGING UNTUK UMKM CAMILAN IBU NUR DI KELURAHAN SUKAWANA

Surachman, Surachman (Unknown)
Riska, Riska (Unknown)
Nurfadillah, Nurfadillah (Unknown)
pamungkas, Bintang Putra (Unknown)
Febrianti, Cantika Berliana (Unknown)

Article Info

Publish Date
30 May 2025

Abstract

This activity is the result of a community service program through KKM-T which aims to develop Ibu Nur's Snack UMKM in Sukawana Village, Curug District, Serang City. The main problem identified was the owner’s limited understanding of digital marketing strategies and their application. The methods employed included problem identification, digital marketing assistance, and product rebranding. The activities carried out involved creating social media accounts and designing a new logo for Camilan Ibu Nur. This program is expected to improve business performance and competitiveness, enabling sustainable growth through digitalization.

Copyrights © 2025




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Journal Info
Indonesian Collaboration Journal of Community Services (ICJCS)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...