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p-Index From 2020 - 2025
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All Journal Indonesian Collaboration Journal of Community Services (ICJCS)
Febrianti, Cantika Berliana
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Humanities Environmental Science Social Sciences Other

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PENGEMBANGAN DAN PENDAMPINGAN UMKM MELALUI DIGITALISASI USAHA, BRANDING DAN PACKAGING UNTUK UMKM CAMILAN IBU NUR DI KELURAHAN SUKAWANA Surachman, Surachman; Riska, Riska; Nurfadillah, Nurfadillah; pamungkas, Bintang Putra; Febrianti, Cantika Berliana
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.213

Abstract

This activity is the result of a community service program through KKM-T which aims to develop Ibu Nur's Snack UMKM in Sukawana Village, Curug District, Serang City. The main problem identified was the owner’s limited understanding of digital marketing strategies and their application. The methods employed included problem identification, digital marketing assistance, and product rebranding. The activities carried out involved creating social media accounts and designing a new logo for Camilan Ibu Nur. This program is expected to improve business performance and competitiveness, enabling sustainable growth through digitalization.
Co-Authors Nurfadillah Nurfadillah pamungkas, Bintang Putra Riska Riska Surachman Surachman