Economicus: Jurnal Ekonomi dan Manajemen
Vol. 15 No. 2 (2025): Juni: Economicus : Jurnal Ekonomi dan Manajemen

PENGARUH LITERASI KEUANGAN DAN LITERASI E-COMMERCE TERHADAP KINERJA UMKM BIDANG KULINER DI DESA SUKAHARJA KECAMATAN TELUKJAMBE TIMUR KABUPATEN KARAWANG

Zaidan Al Rahman (Unknown)
Danang Kusnanto (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

The research method used in this study is a descriptive verification method with a quantitative approach. The sampling technique uses probability sampling with a proportionate stratified random sampling type, obtaining a sample of 127 respondents who are MSMEs. Then the analysis used in this study is path analysis. The results of the study show that the picture for financial literacy, e-commerce literacy, and performance of culinary MSMEs in Sukaharja Village is considered good. The correlation between Financial Literacy and E-Commerce Literacy has a strong relationship of 0.874. There is a partial influence of Financial Literacy on Business Performance of 31.89%. There is a partial influence of E-Commerce Literacy on Business Performance of 59.12%. There is a simultaneous influence of Financial Literacy and E-Commerce Literacy on Business Performance of Culinary MSMEs in Sukaharja Village of 91.01% while the remaining 8.99% is influenced by other variables not examined in this study.

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Journal Info

Abbrev

economicus

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Economicus merupakan jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIE) Dewantara yang memuat informasi hasil kegiatan penelitian dan gagasan konseptual di bidang ekonomi dan ...