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All Journal Economicus: Jurnal Ekonomi dan Manajemen
Zaidan Al Rahman
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Economics, Econometrics & Finance Other

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PENGARUH LITERASI KEUANGAN DAN LITERASI E-COMMERCE TERHADAP KINERJA UMKM BIDANG KULINER DI DESA SUKAHARJA KECAMATAN TELUKJAMBE TIMUR KABUPATEN KARAWANG Zaidan Al Rahman; Danang Kusnanto
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 2 (2025): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.5

Abstract

The research method used in this study is a descriptive verification method with a quantitative approach. The sampling technique uses probability sampling with a proportionate stratified random sampling type, obtaining a sample of 127 respondents who are MSMEs. Then the analysis used in this study is path analysis. The results of the study show that the picture for financial literacy, e-commerce literacy, and performance of culinary MSMEs in Sukaharja Village is considered good. The correlation between Financial Literacy and E-Commerce Literacy has a strong relationship of 0.874. There is a partial influence of Financial Literacy on Business Performance of 31.89%. There is a partial influence of E-Commerce Literacy on Business Performance of 59.12%. There is a simultaneous influence of Financial Literacy and E-Commerce Literacy on Business Performance of Culinary MSMEs in Sukaharja Village of 91.01% while the remaining 8.99% is influenced by other variables not examined in this study.
Co-Authors KUSNANTO, DANANG