<![CDATA[Curug Pamipiran, located in Tanjungsari Village, Sadananya District, Ciamis Regency, has natural and socio-cultural potential for community-based ecotourism development. This study aims to identify its potential, challenges, and development directions. A descriptive qualitative approach was employed using field observations and in-depth interviews with community leaders, village government representatives, tourism actors, and tourists selected purposively. Data were analyzed using the Miles and Huberman interactive model. The findings show that Curug Pamipiran has attractive natural landscapes, local cultural potential, and strong community enthusiasm for tourism development. However, its development is constrained by weak institutional capacity, limited infrastructure, inadequate community skills, and suboptimal digital promotion. Development efforts should therefore focus on strengthening local institutions, improving community capacity, providing environmentally friendly facilities, enhancing digital promotion, and integrating ecotourism into village development planning.]]>
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