Madani : Indonesian Journal of Civil Society
Vol. 7 No. 2 (2025): Madani : Agustus 2025

Penerapan Literasi Digital dan Pemasaran Produk Berbasis Teknologi di Desa Banjarwaru

Vikasari, Cahya (Unknown)
Prabowo, Annas Setiawan (Unknown)
Widianingsih, Betti (Unknown)
Bahroni, Isa (Unknown)
Romadloni, Annisa (Unknown)



Article Info

Publish Date
13 Sep 2025

Abstract

Banjarwaru Village faces marketing challenges for bamboo weaving products due to the limited local market and lack of coordination. The proposed solution is the establishment of a village coordination unit for business and marketing integration, as well as digital literacy training for artisans. The methods include market needs analysis, selection of application managers, coordination of product photography, and intensive training on digital marketing and e-commerce. As a result, artisans can optimize digital technology, expand market reach, and enhance product competitiveness. This program is capable of increasing artisans' knowledge and skills, as well as supporting the economic growth of Banjarwaru Village through online marketing and e-commerce

Copyrights © 2025






Journal Info

Abbrev

madani

Publisher

Subject

Humanities

Description

A periodical scientific journal which is a means of publicizing the results of Community Service Activities from various disciplines published and managed by Pusat Penelitian dan Pengabdian Masyarakat (P3M), Cilacap State Polytechnic. The Meaning of the Madani : Indonesian Journal of Civil Society ...