Transformasi Digitalisasi Pemasaran UMKM di Kampung Parugpug Kidul Desa Cijambe Kabupaten Sumedang : Peran Inovasi Mahasiswa Kuliah Kerja Nyata (KKN) dalam Edukasi, Mentoring, dan Penguatan Branding Produk Lokal: Pengabdian

Ira Amelia Putri
M. Rizqi Ilhami
Nabila Fauziyah
Rahma Novianty Suntana
Repa Rahmawati
Michelle Dwi Artha Sewidjaja
Indy Auliya
Sultan Fadhilah Hilmiqas
Rekian Faza Mahendra
Azka Mugni Almumtaz
Ramaditya Rahardian

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -

Digital transformation is the key for MSMEs to grow and develop in today's modern era. The service program carried out by students to help MSMEs increase product visibility and branding through digital marketing. This program was carried out for one month with a focus on developing MSMEs through marketing digitalization including workshop seminars, mentoring, and the formation of village marketing teams. The results of the program show that the digitalization of MSME marketing has an impact on increasing digital literacy, as well as online marketing capabilities. The MSME marketing digitalization implementation program in Cijambe Village is able to increase digital understanding, business skills, and competitiveness of MSME players, while ensuring sustainability through the village marketing team.