El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Promosi, Gaya Hidup, Persepsi Resiko, dan Electronic Word of Mouth Terhadap Minat Beli Motor Listrik di Purwokerto

Evan Alesandro Wibowo (Unknown)
Tri Septin Muji (Unknown)
Dian Widyaningtyas (Unknown)
Purnadi (Unknown)

Article Info

Publish Date
03 Oct 2025

Abstract

Electric motorcycle are innovative vehicles whose charging does not depend on petroleum, making them more environmentally friendly. The purpose of this study was to analyze the influence of promotion, lifestyle, risk perception, and electronic word of mouth on the interest in purchasing electric motorcycles in Purwokerto through a questionnaire with a purposive sampling technique. Based on the criteria, 100 respondents were obtained. This study used the SPSS test tool, with the research method used multiple regression analysis. The results showed that promotion and risk perception had a positive effect on the interest in purchasing electric motorcycle in Purwokerto. Meanwhile, risk perception and electronic word of mouth did not affect the interest in purchasing electric motorcycle in Purwokerto.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...