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All Journal Budimas : Jurnal Pengabdian Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA) Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal
Purnadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Promosi, Gaya Hidup, Persepsi Resiko, dan Electronic Word of Mouth Terhadap Minat Beli Motor Listrik di Purwokerto Evan Alesandro Wibowo; Tri Septin Muji; Dian Widyaningtyas; Purnadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9479

Abstract

Electric motorcycle are innovative vehicles whose charging does not depend on petroleum, making them more environmentally friendly. The purpose of this study was to analyze the influence of promotion, lifestyle, risk perception, and electronic word of mouth on the interest in purchasing electric motorcycles in Purwokerto through a questionnaire with a purposive sampling technique. Based on the criteria, 100 respondents were obtained. This study used the SPSS test tool, with the research method used multiple regression analysis. The results showed that promotion and risk perception had a positive effect on the interest in purchasing electric motorcycle in Purwokerto. Meanwhile, risk perception and electronic word of mouth did not affect the interest in purchasing electric motorcycle in Purwokerto.
MENINGKATKAN NIAT BERWIRAUSAHA PEKERJA MIGRAN INDONESIA DI HONG KONG Darmawan, Akhmad; Condro Nur Alim; Sri Wahyuni; Suwarsito; Purnadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16390

Abstract

Kegiatan pengabdian Masyarakat Internasional ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan di kalangan buruh migran Indonesia di Hongkong. Melalui pendekatan partisipatif dan pelatihan praktis, diharapkan buruh migran dapat meningkatkan  minat berwirausaha melalui  rencana bisnis, usaha berbasis kelompok dan keluarga, memahami akses permodalan,  pengelolaan  keuangan dengan lebih baik, dan memiliki motivasi serta keyakinan yang kuat untuk memulai usaha saat kembali ke tanah air. Lokasi pelaksanaan pengabdian di Consulate General Republik of  Indonesia Hongkong. Metode pelaksanaan yang dilakukan berupa gabungan dari penyuluhan, pelatihan, demonstrasi dan evaluasi. Kegiatan PKM Internasional dilakukan secara bertahap selama delapan bulan.  Luaran yang ditarget ialah artikel hasil kegiatan pada jurnal nasional, HAKI dan perubnahan perilaku intensi kewirausahaan mitra.Kata Kunci : Intensi Kewirausahaan AbstractThis International  Community  Service  activity  aims to improve  knowledge  and entrepreneurial skills among Indonesian migrant workers in Hong Kong. Through a participatory  approach and practical training, it is hoped that migrant workers can increase their interest in entrepreneurship through business plans, group and family-based    businesses,    understand   access   to   capital,   better   financial management,  and have  strong  motivation  and  confidence  to start a business when  they  return  home.  The location  of  the service  implementation  is at the Consulate General of the Republic of Indonesia, Hong Kong. The implementation method  used  is  a  combination   of  counseling,   training,  demonstration   and evaluation. International PKM activities are carried out in stages for eight months. The targeted outputs are articles on the results of activities in national journals, HAKI and changes in the behavior of entrepreneurial intentions of partners.Kata Kunci : Entrepreneurial  ntentions
Pengembangan Karir Karyawan pada Industri Garmen dan Variabel yang Mempengaruhinya Reza Maulana Prasaja; Purnadi; Yudhistira; Arin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4556

Abstract

This research aims to find out the influence of work motivation, work training and work experience on employee career development. Challenges in career development in this company include the lack of clear, well-defined career paths. The importance of work motivation, work training and work experience to improve employee career development. This sample collection used quantitative methods. The research sample consisted of 108 employees taken based on a dense sampling technique or census. The data collection instrument used a five-level Likert scale questionnaire. Data analysis uses multiple analysis with the help of SPSS 25.00 software. Research findings show that work motivation has a positive and significant effect on employee career development, work experience has a positive and significant effect on employee career development, job training has no effect on employee career development. The company should pay attention to the motivation aspect in order to improve career development, as well as provide an understanding of the tasks given so that employees better understand and can carry out the obligations given.
Pengaruh Taste, Packgaging, Price dan Inovation Terhadap Purchase Intention: Studi Kasus Terhadap Minat Beli Teh Desa pada Mahasiswa di Purwokerto Rangga Rifqi Zachary; Totok Haryanto; Herni Justiana Astuti; Purnadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4628

Abstract

The aim of this research is to analyze the factors that influence Taste, Packgaging, Price and Innovation on Teh Desa Purchase Intention among Students in Purwokerto. This type of research is a quantitative method. In data collection techniques, researchers used surveys and distributed questionnaires in Purwokerto. The sampling technique used purposive sampling with a research sample of 153 respondents. The results of this study show that Taste has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Packgaging has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Price has no effect on Teh Desa Purchase Intention among Students in Purwokerto and Innovation has no effect on Teh Desa Purchase Intention among Students in Purwokerto.
Pengaruh Content Marketing, E-WoM, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Glad2Glow Pada Tiktok Shop Ramadani, Nuzula Nurusyifa; Hidayah, Arini; Astuti, Herni Justiana; Purnadi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2199

Abstract

Penelitian ini bertujuan untuk mengetahui dampak pemasaran konten, EWOM, dan kualitas produk terhadap keputusan mahasiswa di Purwokerto untuk membeli produk perawatan kulit glad2glow melalui platform e-commerce TikTok. Penelitian ini dilatarbelakangi oleh adanya persaingan di industri kosmetik dan perawatan kulit di Indonesia yang meningkat pesat dalam tiga tahun terakhir sehingga menciptakan persaingan yang ketat. Dari permasalahan yang ada, perlunya pengembangan alat bisnis untuk memperkenalkan produk mereka kepada khalayak yang lebih luas. Dengan penggunaan strategi konten, ulasan, dan kualitas produk dapat membentuk perilaku pembelian. Penelitian ini merupakan penelitian kuantitatif, dengan populasi seluruh mahasiswa di tiga perguruan tinggi dengan jumlah mahasiswa terbesar di Purwokerto. Sampel yang digunakan yaitu 110 terdiri dari mahasiswa aktif yang sudah pernah melakukan pembelian produk glad2glow. Alat analisis yang digunakan dalam penelitian ini adalah SPSS 27 untuk menguji statistik deskriptif, validitas dan reliabilitas, asumsi klasik, regresi linier berganda, determinasi, dan kecocokan model. Hasil penelitian menunjukkan bahwa EWOM dan kualitas produk memilki dampak positif dan signifikan terhadap keputusan pembelian, sedangkan pemasaran konten memiliki dampak negatif dan signifikan terhadap keputusan pembelian produk perawatan kulit glad2glow di e-commerce TikTok Shop. Konten pemasaran yang tidak konsisten dengan klaim produk glad2glow dapat menurunkan niat pembelian. Oleh karena itu, mengelola EWOM, kualitas produk, dan konten pemasaran yang informatif, realistis, dan relevan dengan pengalaman pengguna sangat penting untuk meningkatkan keputusan pembelian di TikTok Shop.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Salsabila Ardian; Purnadi; Suyoto; Muchammad Agung Miftahudin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18552591

Abstract

The aim of this study is to examine the relationship between transformational leadership and Organizational Citizenship Behavior (OCB), job satisfaction and OCB, as well as organizational commitment and OCB. This study uses a quantitative approach with a purposive method, with 114 employees of PT. Perkebunan Nusantara I Regional 3 Kebun Semugih as respondents. Data were collected through explanatory questionnaires designed using a 5-point Likert scale. The analysis technique applied is partial least squares structural equation modeling (SEM-PLS), processed using smartpls version 3.0. The analysis stages include validity, reliability, and hypothesis testing. The independent variables consist of transformational leadership, job satisfaction, and organizational commitment, while OCB serves as the dependent variable. These findings reveal that transformational leadership, job satisfaction, and organizational commitment have a positive and significant effect on Organizational Citizenship Behavior (OCB). Theoretically, these results reinforce previous research showing that these three variables significantly contribute to the improvement of employees' OCB in smes. Practically, this study suggests that the leaders of PT. Perkebunan Nusantara 1 Regional 3 Kebun Semugih has a positive influence on the enhancement of transformational leadership, foster job satisfaction, and strengthen organizational commitment, thereby encouraging higher levels of OCB and improving employee performance.
The Influence of Perceived Benefits, Trust, Perceived Risk, and Perceived Ease of use on Purchase Intentions on the Tiktok Shop Application Wahyu Ghani Febri Setioko; Dian Widyaningtyas; Purnadi; Arini Hidayah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.15976

Abstract

The development of social commerce has driven significant changes in online shopping behavior. One platform that integrates entertainment and shopping features into a single platform is TikTok Shop. This study aims to analyze the influence of perceived benefit, trust, perceived risk, and perceived ease of use on purchase intention on TikTok Shop in Kebumen Regency. The method used is a quantitative approach using a survey technique involving 150 respondents selected through purposive sampling. Data testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).This study provides implications for business actors and platform developers to improve features that strengthen the perception of benefits, ease of use, and risk mitigation in order to encourage consumer purchase intention on social commerce platforms.
Co-Authors Akhmad Darmawan Arin Arini Hidayah Arini Hidayah, Arini Condro Nur Alim Dian Widyaningtyas Evan Alesandro Wibowo Herni Justiana Astuti Muchammad Agung Miftahudin Ramadani, Nuzula Nurusyifa Randikaparsa, Irawan Rangga Rifqi Zachary Reza Maulana Prasaja Salsabila Ardian Sri Wahyuni Suwarsito Suyoto Totok Haryanto Tri Septin Muji Wahyu Ghani Febri Setioko Yudhistira