Jurnal Manajemen Bisnis Eka Prasetya
Vol 11 No 2 (2025): Edisi September 2025

The THE INFLUENCE OF DESTINATION IMAGE, TOURIST SATISFACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION TO SERIBU NGALAU VILLAGE (NAGARI SISAWAH

Sulkaisi, Neffi (Unknown)
Nisha Selvia (Unknown)
Anita Citra Yeni (Unknown)
Citra Dwi Putri (Unknown)



Article Info

Publish Date
17 Sep 2025

Abstract

This study aims to examine the influence of destination image, tourist satisfaction, and tourist experience on revisit intention to Seribu Ngalau Village (Nagari Sisawah), a growing ecotourism destination in Sijunjung Regency. Despite its natural attractions, the village faces challenges in retaining tourist interest and repeat visits. Using a quantitative approach, this research involved 150 respondents who had previously visited Seribu Ngalau Village. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results revealed that destination image positively and significantly affects both tourist satisfaction and tourist experience. Furthermore, tourist satisfaction and tourist experience have a direct and significant impact on revisit intention. These findings emphasize the importance of developing a positive destination image, enhancing tourist experiences, and fulfilling visitor expectations to build loyalty and encourage return visits. This study provides practical implications for destination managers and local government to design more sustainable and visitor-centered tourism strategies.

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Journal Info

Abbrev

MBEP

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing ...