Pengaruh Event Marketing, Branding dan Kualitas Layanan terhadap Kepuasan Pelanggan pada Momoyo Pademangan

Yani, Ari Soeti
Nathadihardja, Sukartono
Inayah, Solehah

Jurnal Samudra Ekonomi dan Bisnis
Vol 16 No 3 (2025): JSEB

This study aims to maintain customer satisfaction as a benchmark for overcoming challenges such as inconsistencies in service and complaint handling, which can potentially damage a company's image. This study used a quantitative approach using purposive sampling technique. Data collected through questionnaires were analyzed using t-test, F-test, moderated regression tests, and correlation analysis. This study shows that the majority of participants gave positive evaluations of event marketing, branding, and service quality, as well as a very good level of consistency.