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All Journal Jurnal Samudra Ekonomi dan Bisnis
Inayah, Solehah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Event Marketing, Branding dan Kualitas Layanan terhadap Kepuasan Pelanggan pada Momoyo Pademangan Yani, Ari Soeti; Nathadihardja, Sukartono; Inayah, Solehah
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.12743

Abstract

This study aims to maintain customer satisfaction as a benchmark for overcoming challenges such as inconsistencies in service and complaint handling, which can potentially damage a company's image. This study used a quantitative approach using purposive sampling technique. Data collected through questionnaires were analyzed using t-test, F-test, moderated regression tests, and correlation analysis. This study shows that the majority of participants gave positive evaluations of event marketing, branding, and service quality, as well as a very good level of consistency.
Co-Authors Ari Soeti Yani Nathadihardja, Sukartono