<![CDATA[This research is aimed to examine the influence of product quality, brand image, and price on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City. This research followed a quantitative causal design. The population consisted of consumers of Hers Protex sanitary napkin products in Singaraja City. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this research was 97 respondents. Data were collected using a questionnaire. The data analysis technique applied was multiple linear regression. Hypothesis testing was conducted using the t-test to examine partial effects and the F-test to assess simultaneous effects, with the assistance of SPSS 26 for Windows. The results indicate that, partially, brand image and price have a positive and significant effect on purchasing decisions, while product quality has a negative effect. Simultaneously, product quality, brand image, and price have a positive and significant impact on purchasing decisions of Hers Protex sanitary napkin products in Singaraja City.]]>
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