The Es Economics and Entrepreneurship
Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)

The Influence of Online Transaction Security and Live Streaming on Online Purchasing Decisions (A Study of MSME Consumers in Palangkaraya City)

Sucidha, Irma (Unknown)
Yuliani, Yuliani (Unknown)

Article Info

Publish Date
31 Aug 2025

Abstract

The phenomenon of online shopping seems to be increasingly prevalent among buyers. Besides the convenience of transactions, buyers are also faced with various questions regarding product clarity, sellers, security, and other aspects not found in conventional sales. This study aims to determine the influence of online transactions on online purchasing decisions, as well as the influence of live streaming on online purchasing decisions. From 128 samples taken from Palangkaraya City residents who have made online purchases, it was found that both online transactions and live streaming variables were able to influence consumers' online purchasing decisions.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
The Es Economics and Entrepreneurship
Website

Abbrev

esee

Publisher

Eastasouth Institute

Subject

Economics, Econometrics & Finance

Description

ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, ...