IDENTIFIKASI FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN SISTEM PELAYANAN DALAM PEMILIHAN PENOLONG PERSALINAN DI PUSKESMAS MUARA JERNIH KABUPATEN MERANGIN JAMBI [SERVICE FACTORS INFLUENCING THE CHOICE OF BIRTH ATTENDANTS AT MUARA JERNIH HEALTH CENTRE, JAMBI]

Sartika, Nova Setia
Kusumastuti, Dyah
Asnar, Etty Sofia Mariati

Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research
Vol 4, No 2 (2025)

Maternal and infant mortality in Indonesia remains high due to limited use of professional birth attendants. In Merangin, Jambi, many still prefer traditional birth helpers despite available healthcare. This study explored service-related factors influencing pregnant women’s choice at Muara Jernih Health Centre. Using a quantitative survey on 73 respondents, data were analysed through T-tests, F-tests, and regression. Findings showed knowledge, attitudes, and family support significantly affect choices (p 0.05). Though most received professional advice, 34.2% still used traditional attendants. Cultural factors and service quality also play roles. Strengthening education, family involvement, and local health services is vital to improve outcomes.