Nusantara Hasana Journal
Vol. 5 No. 4 (2025): Nusantara Hasana Journal, September 2025

PENGUATAN EKOSISTEM WISATA DAN INDUSTRI KOPI DESA MELUNG MELALUI PENGELOLAAN DAN PROMOSI BERBASIS DIGITAL

Ranggi Praharaningtyas Aji (Unknown)
Dwi Krisbiantoro (Unknown)
Rida Purnama Sari (Unknown)
Hasirun, Hasirun (Unknown)
Rian Hidayat (Unknown)
Ibnu Romadhon (Unknown)



Article Info

Publish Date
30 Sep 2025

Abstract

This community service program (PMM scheme) aimed to empower the BUMDes and Pokdarwis of Melung Village through an integrated digital intervention to address coffee management and tourism marketing issues. Utilizing participatory methods, including Focus Group Discussions (FGD), student-led mentoring (KKN), and the provision of appropriate technology (TTG), the program successfully developed the web application `simelung.org` for asset and financial recording, established standardized coffee processing SOPs, created structured tourism packages, and installed 13 directional signs and 1 mini map. The intervention strengthened institutional governance, improved coffee quality consistency, professionalized destination branding, and built local human resource capacity. In conclusion, synergistic academia-community collaboration supported by a digital approach proved effective in creating a replicable, integrated empowerment model to drive sustainable village economy in line with the SDGs.

Copyrights © 2025






Journal Info

Abbrev

nhj

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...