IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH)
Vol. 2 No. 3 (2025): October

Hegemony in Digital News: A CDA Approach to Power Relations in Indonesian Social Media

Parthama, I Gusti Ngurah (Unknown)
Qomariana, Yana (Unknown)



Article Info

Publish Date
05 Oct 2025

Abstract

This study investigates language that constructs and legitimizes power relations in news discourse published on social media platforms during the covid-19 pandemic. Drawing on Fairclough’s (1995) critical discourse analysis framework, the research aims to reveal the ideological mechanisms embedded in linguistic choices used by state actors in shaping public perception. The study employs a qualitative method with data collected through documentation of news texts posted on Facebook. The news test was particularly concerning to government responses on the pandemic. The analysis involves textual examination, intertextuality mapping, and social semiotic interpretation. The findings reveal that government-affiliated discourse employs declarative structures, institutional deixis, and culturally embedded phrases such as gotong royong. It is to promote national unity, responsibility, and trust in leadership. The texts construct an authoritative narrative that normalizes state intervention and discourages dissent through moral appeals and symbolic alignment with cultural norms. Linguistic features are strategically used to legitimize top-down communication and to frame the state as both protector and moral guide. The study concludes that language in social media news discourse serves as an instrument of symbolic power that maintains ideological hegemony under the appearance of crisis communication and collective solidarity.

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Journal Info

Abbrev

ijsch

Publisher

Subject

Humanities Social Sciences

Description

IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) is a periodical scientific journal (three times a year) February, June & October. The main purpose of this journal is to disseminate scientific articles in the field of social sciences and humanities, which have a theoretical ...