<![CDATA[This study discusses the application of the K-Means Clustering algorithm in the car rental ordering system. The objective is to help group booking data based on certain patterns such as car type, booking frequency, and rental duration. The clustering results are expected to improve service efficiency and help companies better understand customer preferences. The research was conducted using historical car rental booking data from a rental company. The results show that the K-Means method can successfully cluster booking data into several useful clusters for business decision-making. This extended paper also explores theoretical concepts of clustering, related studies, limitations of the method, and potential future enhancements such as integrating predictive analytics. It highlights the importance of transforming large volumes of raw booking data into actionable business intelligence to support marketing strategies, fleet management, and customer segmentation. ]]>
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