<![CDATA[This paper aims to examine the tabligh strategy model of the professional preacher, Aa Rhoma Muda whose real name is KH. Hilman Mubarok. He succeeded in attracting the attention of a heterogeneous community, creating an effective tabligh atmosphere to create the quality of piety and the benefit of the people. The research method uses a case study method on the tabligh phenomenon in Sukaharja Village, Ciomas District, Bogor Regency. The findings in this study, today's society needs a da'wah breakthrough that looks more attractive and not monotonous. In addition to paying attention to tabligh elements, the use of tone and da'wah through songs in tabligh is also a great opportunity for the world of tabligh, so that every message conveyed is easily accepted by the target of da'wah.]]>
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