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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) JEPENDIMAS
Rahmawati, Alfina
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Implementasi E-commerce Shopee Pada Keberhasilan Pemasaran Usaha Mamask Rahmawati, Alfina; Izazi, Zsa Zsa
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 3 (2024): JULI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i3.29

Abstract

The objectives of this study are to (1) explain the supporting factors that influence the success of entrepreneurial marketing through Shopee e-commerce business on Mamask business, (2) explain the factors that hinder the success of entrepreneurial marketing through Shopee e-commerce business on Mamask business, and (3) explain the approach to entrepreneurial marketing through Shopee e-commerce business. This study conducted qualitative research with a case study design. The data for this study was obtained through interviews with resource persons. This study used observation, interviews, and documentation to collect data. There are three components that must be considered when using Shopee e-commerce in marketing: marketing strategies, factors inhibiting marketing success, and factors driving the success of Shopee e-commerce marketing. The results of this study show that (1) by maximizing the factors supporting the success of Shopee e-commerce marketing.
Analisis Model Tabligh Aa Rhoma Muda dalam Masyarakat Modern di Kabupaten Bogor Rahmawati, Alfina
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 8 No 1 (2014): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper aims to examine the tabligh strategy model of the professional preacher, Aa Rhoma Muda whose real name is KH. Hilman Mubarok. He succeeded in attracting the attention of a heterogeneous community, creating an effective tabligh atmosphere to create the quality of piety and the benefit of the people. The research method uses a case study method on the tabligh phenomenon in Sukaharja Village, Ciomas District, Bogor Regency. The findings in this study, today's society needs a da'wah breakthrough that looks more attractive and not monotonous. In addition to paying attention to tabligh elements, the use of tone and da'wah through songs in tabligh is also a great opportunity for the world of tabligh, so that every message conveyed is easily accepted by the target of da'wah.
PENGARUH PROFITABILITAS, LIKUIDITAS, CAPITAL INTENSITY, DAN UKURAN PERUSAHAAN TERHADAP PENGHINDARAN PAJAK: (STUDI PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR: INDUSTRI BARANG KONSUMSI TAHUN 2019-2023) Rahmawati, Alfina; Sukesti, Fatmasari; Alwiyah
Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Vol. 6 No. 1 (2025): Jurnal Akuntansi Dan Bisnis Indonesia (JABISI)
Publisher : Program Studi Akuntansi Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/jabisi.v6i1.1626

Abstract

Tujuan dari penelitian ini adalah untuk meneliti bagaimana keuntungan perusahaan (profitabilitas), kemampuan perusahaan membayar kewajiban jangka pendek (likuiditas), besarnya aset tetap yang dimiliki perusahaan (intensitas modal), dan ukuran perusahaan (skala perusahaan) mempengaruhi strategi perusahaan dalam menghindari pajak dalam lingkup perusahaan manufaktur pada subsektor industri barang konsumsi yang tercatat di Bursa Efek Indonesia (BEI) selama rentang waktu 2019- 2023. Sampel penelitian mencakup 26 entitas bisnis yang dipilih menggunakan pendekatan purposive sampling, menghasilkan 130 titik observasi. Variabel bebas dalam studi ini mencakup profitabilitas, likuiditas, intensitas modal, serta skala perusahaan, sementara variabel terikatnya adalah praktik penghindaran pajak. Dalam mengolah data, digunakan teknik analisis regresi linier ganda, yang diimplementasikan melalui perangkat lunak SPSS 26. Temuan penelitian menunjukkan bahwa tingkat likuiditas perusahaan memiliki kaitan positif yang signifikan dengan praktik penghindaran pajak. Di sisi lain, variabel profitabilitas, intensitas modal, dan ukuran perusahaan tidak mengindikasikan adanya hubungan dengan penghindaran pajak. Temuan ini memberikan sumbangan konseptual dalam wacana perpajakan serta menawarkan implikasi praktis bagi otoritas terkait dalam merancang kebijakan perpajakan yang lebih optimal dan berkeadilan, dengan mempertimbangkan faktor-faktor yang memengaruhi kecenderungan entitas bisnis dalam menghindari pajak.
Co-Authors Alwiyah Alwiyah Fatmasari Sukesti Izazi, Zsa Zsa