<![CDATA[Objective – This study examines how Akseleran, a fintech company with a social entrepreneurship approach, serves as an inclusive financial innovation to address the financing gap for MSMEs in Indonesia. It does this by integrating adaptive risk management strategies with measurable social impact.Design/methodology/approach – . The research method used is descriptive qualitative with a literature study approach, reviewing scientific articles, industry reports, and actual case studies.Findings – Customer satisfaction is the most critical factor in customer loyalty, followed by green brand image and religiosity. However, greenwashing practices can weaken the relationship between religiosity and customer loyalty.Research limitations/implications – The results show that Akseleran implements a unique risk mitigation strategy through alternative data-based credit scoring, risk-based pricing, funding diversification, and protection through credit insurance. In addition, the case study shows that Akseleran's internal digital transformation has successfully improved service efficiency and supported the financing of more than 8,000 MSMEs until 2024.Practical implications – This research contributes to the development of an adaptive and resilient social-based fintech framework to support MSME empowerment.Originality/value – This study aims to analyse how Akseleran, as a social entrepreneurship-based peer-to-peer lending fintech platform, manages financial risk while creating sustainable social impact for MSMEs. Keywords: fintech, social entrepreneurship, MSMEs, risk mitigation, social impact]]>
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