Jurnal Mahkota Bisnis
Vol 3 No 1 (2024): Jurnal Mahkota Bisnis (Makbis)

CORPORATE SOCIAL RESPONSIBILITY DALAM DUNIA OTOMOTIF DAN STRATEGI BRAND

Yenni Martok (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

Understanding how corporate social responsibility (CSR) is implemented in business growth and societal development is the goal of this study. In order to maximize economic gains, it is required to advance social welfare, which includes stakeholders in the companies. Certain businesses now require more corporate social responsibility (CSR) while developing their brand strategies and when it comes to corporate governance and their obligation to protect the environment. Additionally, the company's needs for sustainable expansion have increased. A complex and diverse supply chain system and a multitude of production processes are characteristics of the automotive industry. Automotive firms fully leverage their cross-industry and internal strengths. At this point, CSR will turn into a means of giving back to the community, establishing the framework for long-term brand growth and paying greater attention to social resources. It will result in brand strategies and how the automotive industry's CSR relates to them

Copyrights © 2024






Journal Info

Abbrev

mm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

Description

Jurnal MAKBIS memiliki ISSN 2830-2273. MAKBIS menyediakan sarana publikasi nasional bagi para peneliti baik profesional maupun akademisi pada bidang penelitian yang berhubungan dengan Manajemen Sumber Daya Manusia, E-Marketing, Kewirausahaan, Manajemen Keuangan, Bisnis Syariah. Jurnal MAKBIS ...