Strategies for Enhancing Islamic Financial Literacy by Islamic Banks in Responding to Digital Economic Disruption

Patata, Uswatun Hasana

Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan
Vol 3 No 10 (2025): Sipakainge Edisi Khusus:Perbankan (Oktober)

The development of the digital economic distribution demands Islamic banks to adapt by enhancing Islamic financial literacy among the public. This study aims to identify and analyze the strategies implemented by Islamic banks in responding to these challenges. Using a qualitative approach based on literature reviews and secondary data, the findings reveal that strategies include digitalization of Islamic financial education materials, utilization of social media, development of educational mobile applications, and collaboration with educational institutions and digital communities. These strategies have proven effective in increasing public awareness and understanding of Islamic finance, while also encouraging active participation in a digital economy aligned with Sharia principles.