Advances in Tourism Studies
Vol. 2 No. 4 (2024): Advances in Tourism Studies

Sacred Traditions and Tourist Gazes: Community Experiences of Heritage Tourism in Bali

Rizkikadduhani, Annisa (Unknown)



Article Info

Publish Date
04 Oct 2025

Abstract

Bali has become one of the most studied tourism destinations in Southeast Asia, often celebrated for its rich cultural heritage and ritual practices. Yet, as tourism expands, heritage is increasingly reshaped into performances tailored for visitors, raising questions about authenticity, commodification, and community agency. This study investigates how Balinese communities negotiate the tension between sacred tradition and tourist consumption in the context of heritage tourism. Using a qualitative approach, data were collected through in-depth interviews with cultural practitioners, temple caretakers, dancers, and local residents, alongside participant observation at temple festivals and staged performances. Thematic analysis reveals that while many residents view tourism as an opportunity to share culture and sustain livelihoods, they also express ambivalence toward the commercialization of rituals and performances. Narratives highlight strategies of negotiation, where authenticity is redefined as a balance between cultural integrity and economic survival. At the same time, concerns about cultural dilution and the erosion of spiritual meaning remain prominent. By foregrounding community voices, the study contributes to critical debates on authenticity and heritage in tourism, emphasizing that cultural sustainability in Bali requires more than preservation policies; it demands local participation in defining what authenticity means in practice.

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Journal Info

Abbrev

ATS

Publisher

Subject

Social Sciences

Description

Advances in Tourism Studies (ATS) is a peer-reviewed journal published in English by the Centre for Tourism Studies, Sekolah Tinggi Pariwisata Mataram (E-ISSN: 2987-9450). Since its launch in March 2023, ATS has consistently published high-quality research in tourism. The journal aims to advance ...