<![CDATA[This research addresses the digital divide between urban and rural areas in Indonesia by examining the digital transformation of superior village products through branding and strengthening Village-Owned Enterprises (BUMDes) in Kadumaneuh Village, Pandeglang. Despite existing legal frameworks, village-level digital implementation remains suboptimal, with only 30% of villages having adequate internet access and 40% of BUMDes using digital technology. The study aims to develop an integrated digital transformation model tailored to Indonesian villages' needs, focusing on product branding and BUMDes strengthening. Using a normative-empirical approach, the research combines literary and field studies with statutory and sociological approaches. Data collection involved literature review, interviews, and questionnaires. Results reveal a significant gap in understanding and implementing digital transformation and branding among micro-enterprises. The study proposes a holistic model integrating digital infrastructure development, product digitalization, branding, legal protection, literacy enhancement, economic empowerment, and multi-stakeholder collaboration. The research concludes that optimizing BUMDes' role in digital transformation requires comprehensive strategies, including capacity building, policy development, and strategic partnerships. The proposed model offers a framework to address technological, legal, and economic challenges faced by village enterprises in the digital era. ]]>
Copyrights © 2025
