Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Vol. 9 No. 02 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam

THE EFFECT OF SHARIA MARKETING THROUGH SOCIAL MEDIA ON PURCHASING DECISIONS GARDENIA BOGOR HOUSING

Ariani, Fika Ghilda (Unknown)
Herawati, Ermi (Unknown)
Al Farisi, Muhammad Salman (Unknown)

Article Info

Publish Date
27 Sep 2025

Abstract

This study aims to measure and analyze the effect of sharia marketing and social media promotion on the purchasing decisions of consumers of Gardenia Bogor Housing. This study uses a quantitative descriptive approach. The population in this study is the Muslim community selected based on the radius of the target location of advertisements on social media used by Gardenia Bogor Housing, with a total of 100 respondents. The sampling technique used is purposive sampling. The data was analyzed using the Statistical Package for the Social Sciences (SPSS) Statistics Data Version 22. The results of this study indicate that the variables of sharia marketing and social media promotion have a significant positive effect on purchasing decisions.

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Journal Info
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Website

Abbrev

ad

Publisher

Sekolah Tinggi Agama Islam Al Hidayah Bogor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature reviews. The spread of Islamic Economics include: 1. Islamic Finance and Capital Market 2. ...