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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian Masyarakat Madani Jeksyah Journal of Artificial Intelligence and Digital Business QANUN: Journal of Islamic Laws and Studies International Journal of Sharia Business Management Dinamika: Jurnal Pengabdian Masyarakat
Herawati, Ermi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Marketing Strategy on Consumers Interest Buying at Nibra's House Cileungsi Romandhini, Anisa; El Hasan, Sawqi Saad; Herawati, Ermi
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

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Abstract

This research was conducted to determine the effect of marketing strategies (product, price, place, promotion, people, process and physical evidence) on consumer interest in buying Nibra's House Cileungsi products. The method used is quantitative with sampling in this study as many as 100 respondents using accidental sampling technique. Data analysis techniques in this study used multiple linear regression analysis with partial regression test (t-test). The calculation process is assisted by SPSS 22 application program. The test results show that there is no significant effect between product marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is no significant influence between the price marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the place's marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between promotional marketing strategies on consumer buying interest at Nibra's House Cileungsi. there is no significant influence between human marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the process marketing strategy on consumer buying interest at Nibra's House Cileungsi. Then there is a significant influence between the physical evidence marketing strategy on consumer buying interest at Nibra's House Cileungsi. And for product, price, place, promotion, process and physical evidence variables simultaneously have a significant effect on purchase intention
The Role of Sharia Management in Promoting Corporate Sustainability in the Digital Economy Era Yansen, Albert; Herawati, Ermi; Miri, Usman H
International Journal of Sharia Business Management Vol 3 No 2 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

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Abstract

This study aims to explore the role of sharia management in improving corporate sustainability in the digital economy era. This study focuses on how sharia principles can be applied in management strategies to achieve long-term sustainability in an increasingly connected and digital context. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with managers and sharia management practitioners in various companies that have implemented sharia principles. The results of this study indicate that the implementation of sharia management can make a significant contribution to corporate sustainability in the digital era. Sharia principles, such as fairness, transparency, and social responsibility, have been shown to improve corporate reputation, strengthen relationships with stakeholders, and optimize operational efficiency. This study concludes that sharia management plays an important role in improving corporate sustainability in the digital economy era. The implementation of sharia principles not only helps companies fulfill their social and ethical responsibilities, but also contributes to the efficiency and competitiveness of the company
Pelatihan Penerapan Literasi Keuangan untuk Meningkatkan Kesejahteraan Masyarakat di Cikalongwetan El Hasan, Sawqi Saad; Utarindasari, Destiana; Herawati, Ermi
Dinamika: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2023): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v1i2.477

Abstract

Kemampuan dalam literasi keuangan diakui sebagai faktor penting yang mempengaruhi proses pengambilan keputusan seseorang. Hal ini mencakup pemahaman, keterampilan dan sikap terhadap keuangan. Individu dengan literasi keuangan yang baik akan lebih terhindar dari permasalahan keuangan, seperti terbebas dari hutang yang besar dan kesulitan keuangan lainnya yang timbul akibat pengambilan keputusan yang buruk atau pengelolaan keuangan yang tidak efisien. Kemampuan mengelola keuangan secara efektif sangatlah penting karena betapapun besarnya gaji seseorang, kesejahteraan finansial tetap sulit dicapai jika uang tidak dikelola dengan baik. Melalui pelatihan peningkatan literasi keuangan, diharapkan masyarakat Desa Mandalasari dapat memahami cara efektif dalam mengelola keuangannya. Dengan adanya pelatihan literasi keuangan, mereka dapat menciptakan kehidupan yang lebih sejahtera di masa depan dan terhindar dari berbagai jenis penipuan di bidang keuangan.
Sosialisasi E-Commerce dalam Meningkatkan Penjualan Produk Halal UMKM Tegal Salam Cariu Ferdinand, Novingky; Al Farisi, Muhammad Salman; Herawati, Ermi; M. , Fauzan
Jurnal Pengabdian Masyarakat Madani Vol 4 No 1 (2024): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v4i1.155

Abstract

UMKM is an abbreviation of Micro, Small and Medium Enterprises. This term refers to types of businesses that have a small or medium scale in terms of number of employees, turnover, and assets. In the digital era, micro, small and medium enterprises (MSMEs) face several obstacles that need to be overcome in order to survive and thrive in an increasingly competitive business environment. Some MSMEs may not have adequate access or knowledge about digital technology and the internet. This can make it difficult for them to adopt effective digital solutions to manage their business. The specific skills needed to take advantage of digital technologies, such as online marketing, e-commerce, web analytics, and social media management, are often lacking in MSME owners or their employees. One solution that can be put forward in overcoming this problem is to utilize digital e-commerce technology. This training is a series of activities designed to address these constraints, MSMEs need to adapt to digital changes by increasing digital literacy and leveraging existing resources to increase their reach and visibility in the online market. The method used in carrying out this activity is by holding socialization for Tegal Salam Feed UMKM in Cariu District, Bogor. The purpose of this community service activity is to provide understanding to Tegal Salam Feed MSME business actors about the importance of digital literacy in developing a business. The results of this community service activity are that Tegal Salam Feed MSME business actors can gain digital literacy and understanding by utilizing e-commerce media to develop their business.
Gaya Kepemimpinan dan Pengaruhnya terhadap Turnover Intention Herawati, Ermi; Romandhini, Anisa
Jurnal Manajemen Bisnis dan Keuangan Vol 2 No 1 (2021): April 2021
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v2i1.28

Abstract

Karakteristik dari pimpinan sebuah perusahaan adalah salah satu alasan karyawan memiliki niat untuk pindah dari pekerjaan di perusahaan tersebut. Perusahaan dapat kehilangan karyawan terbaiknya kapan saja yang akan berdampak pada kegiatan produksi yang terhambat. Penelitian ini bertujuan untuk menganalisis hubungan antara variabel gaya kepemimpinan terhadap variabel turnover intention di sebuah perusahaan di wilayah Gunung Putri, Kabupaten Bogor. Metode yang digunakan pada penelitian ini adalah metode kuantitatif menggunakan pendekatan regresi linier sederhana. Data didapatkan melalui survei, atau disebut juga data primer. Penelitian ini mendapatkan hasil bahwa gaya kepemimpinan signifikan mempengaruhi turnover intention di sebuah perusahaan.
Penerapan Etika Bisnis Syariah dalam Kinerja Pelaku UMKM pada Sektor Perdagangan Ferdinand, Novingky; Kumala, Destiana; Hasan, Sawqi Saad El; Utarindasari, Destiana; Herawati, Ermi; Usman, Usman
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.107

Abstract

Business ethics is responsible for determining the moral standards and behavior expected of players in the business world. In the context of MSMEs, business ethics plays an important role in creating a fair and honest business environment that can increase consumer confidence in the products and services offered. The purpose of this study was to determine the application of sharia business ethics to the performance of MSME actors in the Trade Sector in Bogor Regency. The methods used are qualitative and quantitative methods. The results of this study are that Business Ethics has a very strong influence on MSME performance.
Analysis of Decreasing Sales Turnover of Muslim Clothes in Tanah Abang Market Jakarta Kumala, Destiana; Herawati, Ermi; Haryadi, Rofiq Noorman
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.171

Abstract

Since 2012, sales volume at Tanah Abang Wholesale Market has experienced a downward trend; worst of all, in 2018, approximately 30% lost regular customers. Sales turnover is the total number of sales of goods or services within a certain period, which is calculated based on the amount of money earned and based on volume. The leading cause of the decline in turnover in the Tanah Abang market block B is the COVID-19 pandemic. Due to restrictions on socializing activities in the community, commonly referred to as PSBB, a new government policy, all traders in the Tanah Abang market block B are also affected. Traders improve and develop management and sales strategies to compete with the modern market.
Pengaruh Kualitas Produk dan Strategi Pemasaran Syariah Terhadap Keputusan Pembelian Produk Abon Ayam Arofah Ernawati, Erni; Al Farisi, Muhammad Salman; Herawati, Ermi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp2103-2116

Abstract

This study examines the influence of product quality and sharia marketing strategy on purchasing decisions for Abon Ayam Arofah. Product quality includes taste, halal certification, safety, and consistency, while sharia marketing emphasizes honesty and transparency. Using a quantitative method and multiple linear regression analysis on 75 respondents, findings reveal that both variables significantly impact purchasing decisions. Product quality plays a more dominant role than sharia marketing, but both complement each other in building consumer trust. This study highlights that integrating high product quality with an effective sharia marketing strategy enhances competitiveness and consumer loyalty toward sharia-based products.
Halal Lifestyle, Awareness, and Consumer Behavior: Implications for the Halal Food Market in Dayeuh Village, Indonesia Oktapiani, Nurul; Al Farisi, Muhammad Salman; Herawati, Ermi
JEKSYAH: Islamic Economics Journal Vol. 5 No. 01 (2025): May 2025 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/jeksyah.v5i01.2649

Abstract

This study aims to examine the influence of halal lifestyle and halal awareness on public purchase interest in halal food products. The research focuses on understanding how these factors contribute to consumer behavior in Dayeuh Village, Cileungsi District, Bogor Regency, West Java Province, Indonesia. A quantitative approach was employed, using a simple random sampling technique to select 100 respondents from the local population. Data were collected through questionnaires and analyzed statistically. The findings reveal that both halal lifestyle and halal awareness simultaneously have a significant and positive effect on public purchase interest. Consumers with a stronger understanding and commitment to halal principles tend to show greater interest in purchasing halal certified products. The study highlights that limited education about halal concepts remains a major barrier, which affects the level of public interest in halal consumption. Based on these findings, it is recommended that policymakers and stakeholders intensify educational programs and public awareness campaigns on the importance of halal lifestyles and certifications. Furthermore, collaboration between governmental institutions, halal certification bodies, and the food industry is essential to strengthen public knowledge and trust, thereby encouraging greater consumer engagement with halal products.
MARKETING STRATEGY ANALYSIS IN INCREASING SALES AT FAYZA BUSANA CILEUNGSI (SHARIAH ECONOMIC PERSPECTIVE) Oktavia, Nur Fanny; Herawati, Ermi; Al Farisi, Muhammad Salman
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.11226

Abstract

This study aims to analyze marketing strategies for increasing sales at Fayza Busana Cileungsi from the perspective of Islamic economics. The method used is a qualitative method with a case study approach. Data collection techniques by conducting interviews, observation, and documentation. The data analysis technique used SWOT analysis. The results showed that the marketing strategy used was Segmentation, Targeting, and Positioning, as well as the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) with sharia marketing characteristics Rabbaniyah, Waqi'iyah, Akhlaqiyyah, and Al-Insaniyyah. The Internal Factor Analysis Summary table shows positive results with a score value of 0.12 and the External Factor Analysis Summary table shows negative results with a score value of -0.19. The results of data processing using a Cartesian diagram show the position of Fayza Busana in quadrant II with alternative strategies that can be carried out using the ST (Strengths-Weaknesses) strategy, which is to utilize internal strengths to avoid or reduce external threats.
Co-Authors Agus Supriyono Al Farisi, Muhammad Salman Ariani, Fika Ghilda El Hasan, Sawqi Saad Ernawati, Erni Ferdinand, Novingky Haryadi, Rofiq Noorman Hasan, Sawqi Saad El Kumala, Destiana M. , Fauzan Miri, Usman H Oktapiani, Nurul Oktavia, Nur Fanny Putri, Siti Julfa Sa'diah Romandhini, Anisa Usman Usman Utarindasari, Destiana Yansen, Albert