International Journal of Management and Business
Vol. 2 No. 4 (2025): October

The Effect of Destination Image, Tourist Attractions, Facilities, Service Quality, and Promotion on Visitor Satisfaction at Telagah Kumpe Cilongok Tourist Destination

Indra Saputra (Unknown)
Sugeng Rianto (Unknown)



Article Info

Publish Date
09 Oct 2025

Abstract

This study aims to examine the destination image, tourist attractions, facilities, service quality, and promotion on visitor satisfaction. The method used is a quantitative approach with descriptive analysis techniques. Purposive Sampling, involving 220 samples. Data were obtained through questionnaire distribution and analyzed using Smart PLS V.4.1. The results of the study showed that: (1) destination image has a positive effect on visitor satisfaction, (2) tourist attractions have a positive effect on visitor satisfaction, (3) facilities do not have an effect on visitor satisfaction, (4) service quality has a positive effect on visitor satisfaction, (5) promotion has a positive effect on visitor satisfaction. This study concludes that destination image, tourist attractions, service quality, and promotions have a positive effect on visitor satisfaction at Telaga Kumpe, while facilities were not shown to have a significant effect. This means that tourist satisfaction is largely determined by how the destination is perceived, the attractions offered, the services provided, and the promotional strategies employed

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Journal Info

Abbrev

ijmb

Publisher

Subject

Economics, Econometrics & Finance

Description

IRDH IJMB International Journal of Management and Business is a periodical scientific journal (four times a year) January, April, July, October. The main purpose of this journal is to disseminate scientific articles in the field of management, economics, accounting and business, which have a ...