<![CDATA[The global environmental crisis increasingly threatens the sustainability of human life, requiring the involvement of various parties, including religious institutions. From an Islamic perspective, humans are viewed as khalīfah who have a responsibility to maintain the balance of the ecosystem. This article aims to analyze the role of da'wah management in environmental education and strengthening public ecological awareness. This study uses a qualitative approach with a conceptual type, through a literature review covering the theories of da'wah management, environmental education, eco-pedagogy, and the practice of environmental da'wah in society. The results of the study show that da'wah management plays a strategic role through the functions of planning, organizing, implementing, and supervising environmental da'wah programs. Dakwah functions as an instrument of ecological education through dakwah bil-lisan, bil-kitabah, and bil-hal, which instill values of caring for the environment. The main challenges lie in low ecological literacy, limited resources, and weak synergy between institutions. However, the prospects for environmental da'wah are quite promising through innovative strategies, such as the use of digital technology, cross-sector collaboration, and mosque-based community empowerment. The novelty of this article lies in its offer of a conceptual framework for integrating da'wah management and Islamic eco-pedagogy as a new model of da'wah that is ecologically oriented and sustainable.]]>
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