Jurnal Penelitian IPTEKS
Vol. 9 No. 1 (2024): JURNAL PENELITIAN IPTEKS

The Influence Of Personal Selling And Publicity On Increasing Sales Volume

Prabawati, Achadyah (Unknown)
Yulindasari, Vivi (Unknown)

Article Info

Publish Date
29 Jan 2024

Abstract

Increase in sales volume is the amount of sales achieved within a company in a certain time period. Factors that influence increasing sales volume are personal selling and publicity. The aim of this research is to determine the effect of personal selling and publicity on increasing sales volume both directly and indirectly (at CV Raja Tani Makmur). This research is quantitative research with associative research type. The sample in this study consisted of 30 respondents. Data collection methods use observation, questionnaires and interviews. The analysis method is multiple linear regression assisted by IBM 24 software. The research results show that. 1. Personal selling and publicity have a significant influence on increasing sales volume. 2 Personal selling has a positive and significant effect on increasing sales volume. 3. Publicity has a positive and significant effect on increasing sales volume

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Journal Info
Jurnal Penelitian IPTEKS
Website

Abbrev

PENELITIAN_IPTEKS

Publisher

Universitas Muhammadiyah Jember

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal Penelitian IPTEKS with p-ISSN: 2459-9921 and e_ISSN: 2528-0570 is a publication from the University of Muhammadiyah Jember in the form of writings that are published regularly, and has the aim of being a place to accommodate ideas, studies and studies, as well as being a channel of ...